If any online specialty approaches the competitive, winner-take-all nature of the courtroom, marketing of legal services is it.
Legal search phrases are consistently among the most expensive terms on the web with cost per click values reaching beyond $250!
Naturally when paid traffic costs that much, the competition for Google’s organic (free) traffic will be just as fierce. Google’s webmaster guidelines routinely go out the window in the quest for traffic putting a site at risk of penalties or even a complete ban that can last months if not years.
With so much time and money at risk, it’s important to turn to an online marketing firm that has a proven track record of success as well as the ability to achieve results without jeopardizing your website.
Direct Match Media has helped our clients climb to the top of Google’s rankings for a plethora of legal phrases on the national and local level. And we’ve done it with an approach different from many of the marketers competing for those terms.
We start by revamping your website to optimize the number of leads it generates. This will make the most of the traffic your website currently receives and lay a solid foundation for our future efforts.
Pay-per-click (PPC) campaigns come next to immediately increase traffic to your site and further increase the number of inbound leads. By focusing exclusively on conversions, we are able to quickly separate the profitable search phrases from the expensive decoys or “vanity” phrases.
Then, using the data gathered from the PPC campaigns we focus our SEO efforts on the most profitable search terms and phrases. By combining local search factors with strategies for long-term success, we deliver incremental growth month after month, WITHOUT putting your site at risk.
When your competitors are trying to dodge the latest Google update and hoping their spam techniques continue to fly under the radar, you’ll be sleeping easy knowing you have nothing to hide.
If you’re ready for your website to generate more leads, if you’re ready for your PPC campaign to deliver a positive return on investment, if you’re ready to rank at the top of Google for targeted search phrases without resorting to dangerous spam tactics, fill out the form below or call us:
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